The rapid development of digital technology has brought new opportunities and challenges to global businesses, which required marketers to develop innovative strategies for fulfilling the shifting consumer needs. This course is intended to introduce the fundamental knowledge and skills on marketing planning for brands with digital tools. Key topics of the course include the concept of branding, marketing competition, situation analysis, consumer behavior, brand marketing strategies, and digital touchpoints. International and local marketing cases will be discussed in class. At the end of the course, students will develop a digital marketing plan for a consumer brand in an innovative way.